THE OBJECTIVE

Get Millennials to choose TWIX as the snack they pair with their coffee.

THE INSIGHT

Everyone has their own special coffee routine, and there’s nothing more frustrating than having to deviate from it.

THE WORK

We invented the TWIX “Meltdown,” a product innovation that allows you to melt your TWIX into your coffee, supporting the idea with :30 and :07 video.

THE RESULTS

17 Million Impressions

241 PR Placements