THE OBJECTIVE

Raise awareness of SHP’s message around gun violence prevention.

THE INSIGHT

Gun violence is preventable, but we’ve let it become a regular part of being a kid in school today.

THE WORK

A short film and digital activation using a back-to-school sale (a regular part of being in school) to draw people’s attention to gun violence.

THE RESULTS

3.9 Billion PR Impressions

74 Million Views

Trended on Twitter, Retweeted by 8 Presidential Candidates

$100k in Donations to SHP

Emmy Award - Outstanding Commercial

Gold Effie Award- Non-Profit

Gold Effie Award - Social Good (Non-Profit)

Gold Effie Award - Opportunity (Services)