THE OBJECTIVE

Get media planners to understand that they should advertise on Spotify, where the audience is more emotionally-engaged.

THE INSIGHT

Media planners spend a large chunk of their time on a not-so-emotionally-engaging platform: Excel.

THE WORK

To make media planners feel how emotionally-engaging Spotify is, we sent them spreadsheets with a mesmerizing music video coded inside.

THE RESULTS

+720% More Replies Than Avg. Email Campaign

89% Spreadsheet Video Completion Rate

5800+ Media Planners Reached

Cannes Lion Grand Prix - Digital Craft

Cannes Gold Lion - Direct