THE OBJECTIVE

Honor the victims of the Newtown shooting, and drive donations toward SHP’s anti-violence programs.

THE INSIGHT

With an issue like gun violence, our silence can sometimes speak the loudest volumes.

THE WORK

A “Moment of Silence” Facebook Live challenge (with the “Donate” button attached) and 3 Influencer Partnerships

THE RESULTS

$11,700 in Donations on Facebook Alone

$449k in Earned Media

68.2 Million Earned Impressions