THE OBJECTIVE

Make Americans aware of the fact that mass shooters often exhibit distinct behaviors before they attack.

THE INSIGHT

Gun violence is preventable if you know what signs to look for.

THE WORK

A PSA film and four influencer partnerships showing the warning signs of a mass shooting hiding in plain sight.

THE RESULTS

$26 Million in Earned Media

2 Billion PR Impressions

115 Million Views

25,000 New Organization Signups

2+ Shootings Averted with Sandy Hook Promise “Know the Signs” Training

2 Cannes Gold Lions

1 Gold Effie Award

1 Webby Award