THE OBJECTIVE

Show Americans how easily they can miss the red flags that shooters often show.

THE INSIGHT

No matter your point of view, you can stop gun violence by learning about the warning signs.

THE WORK

A :90 PSA film and two influencer partnerships turning the idea of a person’s “point of view” about gun violence on its head.

THE RESULTS

Nominated for the 2019 Emmy “Outstanding Commercial” Award

Over 6,000,000 Views

Over 438,000,000 People Reached

83% Share of Voice Growth