THE OBJECTIVE

Catch Millennials as they space out while shopping online.

THE INSIGHT

Terrible shopping deals seem alluring when you’re off your game.

THE WORK

An interactive digital activation offering a faux “One Snickers For the Price of Two” deal, :70 digital video, banner Ads

THE RESULTS

Over 35,000 “Hungry” Clicks on Our Fake Offer

1 Cannes Silver Lion