THE OBJECTIVE

Draw Millennials’ attention to the new Snickers Bold bars (Fiery, Espresso, Salty & Sweet).

THE INSIGHT

We all can act a bit too boldly when we get carried away with ourselves.

THE WORK

A :60 TV spot a print ad, and an influencer partnership showing how Snickers stops hunger from dangerously emboldening us.

THE RESULTS

3.5x Sales Lift of Snickers Hunger Bars (Bars with “Symptoms” on the Packaging)

Greater Sales Performance w/Millennials than the Chocolate Category During the Campaign Period