THE OBJECTIVE

Raise alarm that Americans are growing numb to the issue of gun violence, and drive donations.

THE INSIGHT

Gun violence can only become a fixture of daily life if we continue to miss the clear warning signs.

THE WORK

A newscast-style PSA film capturing America’s sense of resignation toward gun violence, as well as 3 publisher partnerships and 2 influencer partnerships to spread our “news story.”

THE RESULTS

1 Billion PR Impressions

$16.5 Million in Earned Media,

$1.2 Million in Donations to SHP During Campaign Period

479 Outlets Picking Up Our “News Story”

1 Webby Award