THE OBJECTIVE

Build credibility with the Bike Life community and foster love for the Reebok Street Sleigh shoe line.

THE INSIGHT

Bike Life isn’t about “dangerous” or “reckless” bike tricks in the street. It’s about freedom, catharsis, and release.

THE WORK

Via 3 influencer partnerships and a bike-gifting activation, we gave Bike Life community members the opportunity to dispel myths about their subculture and tell their story.

THE RESULTS

4x the Organic Reach Benchmark

2x the Video View Benchmark

99% Positive Sentiment

Over 2 Million Impressions