THE OBJECTIVE

Draw Millennials’ eyes to the new Snickers Creamy bars.

THE INSIGHT

We lose our usual sense of smoothness or subtlety when we’re off our game.

THE WORK

Two :30 TV spots, Two :10 social videos showing how smooth Snickers Creamy bars get Millennials back to their smooth selves.

THE RESULTS

2.5% Year-To-Date Growth in Sales Value

18.2% Seasonal Brand Growth