THE OBJECTIVE

As we launch our “magic dust-coated cashews,” help Millennial women discover something magical about themselves, even during the most mundane activity: watching ads.

THE INSIGHT

When life feels boring and monotonous, the act of discovering something new is a joy itself.

THE WORK

A :15 interactive video and publisher partnership that magically “predict” your future.

THE RESULTS

7.4% Year-to-Date Growth for Bite-Sized Dove Products

1.27x the Video Completion Rate of Instagram Benchmarks