THE OBJECTIVE

Re-ignite brand love for Snickers during the Super Bowl.

THE INSIGHT

The world only continues to get more out-of-sorts, and we desperately need a solution.

THE WORK

A Super Bowl TV Spot and “World’s Largest Chocolate Bar” PR Stunt framing Snickers as the solution to a world driven mad by hunger.

THE RESULTS

1.5 Billion PR Impressions

Gold Effie Award - Snacks and Desserts