THE OBJECTIVE

Run one of America’s favorite Super Bowl campaigns in 2018 (as measured by USA Today Ad Meter ranking).

THE INSIGHT

We’re most entertained by familiar faces put in unfamiliar, exciting (and sometimes weird) new situations.

THE WORK

With an extremely meme-able trailer film, a :30 Super Bowl TV spot, a :15 follow-up spot, and an influencer partnership, we turned Danny Devito - one of the most beloved faces on the internet - into an M&M.

THE RESULTS

#6 Ranking on USA Today Ad Meter

#2 Ranking in Nielsen’s Brand Ad Appeal Chart

1.9 Billion Earned Impressions