THE OBJECTIVE

Re-establish Budweiser as America’s beer.

THE INSIGHT

The American spirit shines brightest when times get tough.

THE WORK

We brought back the ultimate symbol of Americana, the Clydesdales, to show that grit and determination are timeless American values, no matter the issue of the day.

THE RESULTS

7.3 Billion PR Impressions

#1 Most-Mentioned Brand at Super Bowl

#1 Most-Searched Alcohol Brand at Super Bowl

Second-Most Unaided Awareness at Super Bowl