THE OBJECTIVE

Prove to Millennial beer drinkers in cities that Budweiser is a brand for them.

THE INSIGHT

Millennial beer drinkers in cities are more similar to “typical Budweiser drinkers” (aka older, whiter men in rural areas) than they think.

THE WORK

A relaunch of Bud’s famous “This Bud’s For You” campaign, showing how our new audience and our old audience share the American spirit: grit, determination, and resilience.

THE RESULTS

Campaign currently in market, awaiting results